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Journal Article
Recruitment Techniques that Influence Students to Attend Four-Year Automotive Programs

Recruitment Techniques that Influence Students to Attend Four-Year Automotive Programs

JournalJournal of Vocational Education Research
PublisherAssociation for Career and Technical Education Research
ISSN0739-3369 (Print)
IssueVolume 25, Number 2 / 2000
Categoryjournal article
Online DateWednesday, May 25, 2011

Robert L. Frisbee1, Greg Belcher1, Ray E. Sanders2

1 Pittsburg State University
2 Lewis and Clark State College


The purpose of this study was to identify effective recruitment techniques as reported by students within baccalaureate automotive technology programs. Participants in the study were 382 students (Freshman through Seniors) of eight universities in the United States that offer automotive technology baccalaureate degrees. Items included on the survey came from the review of literature in the area of recruitment. Reputation of the automotive program and university reputation were found to be quite important to students. Other items students indicated as important include: campus visits, parents/relatives, counselor/ teacher, technology recruitment activities, friends, university catalog, location, promotional materials, and alumni. It is recommended from the findings of this study that recruiters pay particular attention to reputation of the specific program and university. It is also recommended to make sure that parents are involved in the decision of a student to attend a certain program. The final recommendation is to encourage the prospective student to visit the campus and program in person.

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